Which ingredient trends to bet on
Every ingredient-angle trend from the Gravel Early Trends platform, distilled to two executive lists per region: early bets for the R&D development horizon, and crossing trends where existing ingredients can be repositioned. One score, full ranking — the detail lives in the Early Trends platform.
How to read this. The Gravel Score (0–100) is our seven-factor mainstreaming forecast — share velocity, sustained rise, brand breadth & velocity, mass-tier crossover, cross-category presence, and consumer-demand validation — product-weighted across the region's markets (back-tested: top-20 scored trends crossed at 3.2× the base rate). Stage shows the most advanced market in the region. Brief flow is the projected range of new-launch sourcing decisions over the next 6 months — a measure of innovation exposure, not market size. Trends without a score yet are ranked by breadth and scale.